as mentioned in rare unanimity by the world scientific community (and in France the legitimate body that is Aprifel, the Agency for Research and Information in Fruits and Vegetables).

Because consumers are looking for these “healthy products”, ideal for “healthy snacking”. The processed fruit market (50% of our turnover) is also growing, driven by changes in the way we consume fruit in all its forms (practicality, conviviality, new moments of consumption, etc.).

Thanks to the diversity of our outlets: mass distribution and local trade for the “fresh” activity (50% of our recoveries) and industrial processing (bakery-pastry, cafés-hotels-restaurants, ice cream parlours, etc.), which is booming. In this processing market, we are opening up new product developments (purees, juices, coulis, inserts, IQG fruits, concentrates, zests, and tomorrow compotes and jams, etc.).

The pooling of our production, packaging and commercial resources as well as the services developed (technical monitoring, quality, etc.) allow us to position ourselves in the various target markets and generate more value for our productions, while demonstrating flexibility and pragmatism: our producers can promote some of their productions in direct sales if they wish, up to 25% of their volumes.

The gradual and continuous growth of our activities has required building extensions, particularly in the frozen part, and investment in new production equipment to control quality as well as possible. We were the first cooperative to invest in an optical sorting grader for cherries with an integrated hydrocooling system.